Effective Date: June 2, 2020
Please note, if you use Wake Free, Basic, or Premium, you are both the Account Holder and End User of an Wake service account.
Although significant changes are rare, this policy may be amended as new features, technology, or legal requirements arise, so please check back from time to time. We’ll notify you if we make a significant change and, where required, seek your consent.
What information does Wake collect?
We built Wake to help you remember, organize, and share your dreams, emotions, and memories. That means you can input, upload, or store in Wake any text, images, and other data that you choose—we refer to that information as“Content”. We also collect and receive the following types of information:
Basic account information. To open your account and process payments, we collect and receive basic information like your email address and, depending on how you purchase a subscription to Wake Plus, Wake Premium or Wake Business (each a “Paid Service”), your billing address and other payment information.
Usage data. We collect and log data on how you and others access and use Wake, for example, the act of creating a dream or sharing a dream. Usage data may be collected through cookies, and similar technologies. For more information, including how to opt-out, contact email@example.com
Location information. When you use certain features of the Platform or App, including if you opt-in to use our Location Sharing feature, we may collect information about your location (e.g., IP address, GeoLocation) or more specific location information (e.g., more precise location information from your mobile device). Keep in mind that most mobile devices allow you to control or disable the use of location services by any application on your mobile device in the device’s settings menu. We collect the IP address you use to connect to the Service, and — if you choose to share it — your location information from a mobile device. Device information. We collect information about the number and type of devices you use to connect to the Service, as well as information about the operating systems on those devices (e.g., iOS, Android, Windows).
We also may link your account information with data we receive from our partners and other third parties to help understand your needs and provide you with a better experience. For example, if you create or log into an Wake account using your Facebook credentials via single sign-on, we will have access to certain information such as your, profile photo name and email address as authorized in your Facebook profile settings.
How does Wake use my information?
We have specific rules for how and when we use the information we collect and receive. We describe these below.
How do we use what we collect?
We use, store and process your information to provide and improve our Services and ensure a secure, safe and trusted experience. For example, we may use your information to:
Provide and improve our services and enable you to access and use the Wake Services
provide customer support
send you service, support and administrative messages, reminders, technical notices, updates, security alerts, and information requested by you and contact you at any telephone number, by placing a voice call or through text (SMS) or email messaging, as authorized by our Terms of Service
enable the processing of transactions and send notices about your transactions
improve the Services, including by personalizing or customizing your user experience
measure the performance of the Services and improve our content and layout
enable you to communicate with other Wake users, including by sending them messages or other information
if you provide us or our service providers any information relating to other people in connection with the Services, we may use and store this information to facilitate your referral invitations; send your requests for reviews, for fraud detection and prevention and for any purpose you authorize at the time of collection
What does Wake do with my information?
We are committed to protecting the privacy of your information. Below, we describe the ways in which we use the information we collect and receive to provide, maintain, and improve the Service; to provide troubleshooting and customer support; to protect the Service for all our users; to contact you; and to administer Wake paid accounts.
We use a number of technologies to help you get the most out of the Service. Our systems automatically analyze your data to power Wake features and to continually improve the Service for you in a way that does not require anyone to look at your Content. This may include, for example:
Making sure you find what you’re looking for when you search the dream database.
Showing you information most relevant to how you are or could be using the Service at a specific time or location.
Suggesting actions for you to take based on information you’ve stored.
Suggesting Wake service features or products to you that we think will help you get the most out of our Service.
Recommending people for you to follow and collaborate with.
To provide troubleshooting and customer support, our Customer Support team may need to access your information, such as your account email address and information about the Wake application you are using, subject to the protections described below.
As part of our efforts to protect your account and the functionality of the Service, our systems may analyze the emails you send to and from your Wake account and the notes you share to detect spam, malware, or other potential security concerns. If we determine that such material constitutes a Terms of Service or User Guidelines violation, we may block delivery of or unshare the problematic material, much like a spam filter works for your email inbox.
Learn more about steps you can take to protect your account, such as using strong passwords, two-step verification, and encryption.
In accordance with your communication preferences, we’ll occasionally contact you to announce new products and features we build for you, share tips for using Wake to get more done, make special offers, and provide information about how Wake works with products and services from our business partners.Lear
Would someone at Wake ever view my Content?
You have control over who sees your Content. We limit the use of your Content to make sure that no one at Wake can view it unless you expressly give us permission or it’s necessary to comply with our legal obligations. Specifically:
To help refine or improve the technology, we may ask you for permission to review portions of your Content. For example, if a new feature suggests related dreams that are relevant to your Content, we may give you an opportunity to provide us feedback on how well the feature is performing along with a sample of the Content in question, so we can make sure this feature provides appropriately tailored suggestions. Such access to your Content is done only with your express permission and is subject to strict confidentiality rules and data access controls. Choosing to give us such permission is completely voluntary.
If you contact our Customer Support team for help with specific pieces of Content in your account (for example, if you can’t find a dream you believe should be in your account), we may ask for your temporary permission to look at your Content. This permission terminates when the issue is resolved.
If we become aware of a potential violation of our a Terms of Service or User Guidelines, we may suspend or close your account until the problematic material is removed. Under such a circumstance, we would only look at the Content in your account if you give us consent or if necessary to comply with our legal obligations, including to protect the safety of you or any other person.
To test and improve our product offerings for our users, we use aggregated data that does not contain any personal information, does not identify any person, and cannot be connected to any specific user. This policy is not intended to apply to such anonymized/de-identified data.
How does Wake share or disclose my information?
Wake is not in the business of selling or renting your information. Here are instances when we may disclose your information — and then only the minimum information necessary:
We share your information with Service Providers who process data on our behalf, such as credit card processors and customer management systems. For example, these Service Providers help us:
Operate, develop, and improve the features and functionality of the Service
Complete your payment transactions
Fulfill your sales and support requests
Communicate with you as described elsewhere in this policy
We do not share your information with any third parties for their own advertising purposes.
Your Content is private unless you decide you want to share it. You may choose to share using public links or through any of the Service’s features that allow you to share or collaborate on Content (“Collaboration Features”). If you choose to share, we may need to take steps to facilitate your collaboration.
In the event of a merger, sale, or reorganization of all or part of our business, information covered by this policy may be transferred in connection with that deal.
As described on our Cookie Information page, we contract with third-party advertising networks in order to deliver relevant Wake advertisements to you across the Internet and to manage our communications with you. We do not use your Content for these purposes. In addition, we may share with partners or Service Providers a hashed identifier to serve you relevant Wake ads when you visit partners’ and providers’ websites, applications or platforms. We may, for instance, participate in the Google Adwords Remarketing, Twitter Tailored Audience and Facebook Custom Audience services. To learn more about the privacy controls that Google, Twitter and Facebook offer and honor for those respective services, please visit here for Google, here for Twitter, and here for Facebook. You may opt out of certain ad targeting and retargeting services by visiting the Digital Advertising Alliance’s opt-out page, or the Network Advertising Initiative opt-out page.
We also may share information about you with third parties whenever you consent to or direct such sharing. This includes, for example, if you connect your Wake account with a third-party app in our App Center.
How does Wake respond to legal requests for my information?
We vigilantly protect the privacy of your account. We will not disclose your information to law enforcement or other governmental authorities unless we believe it is required to comply with warrants, court orders, subpoenas, or other lawful government requests. This may include responding to legal requests from jurisdictions outside of the United States where we have a good faith belief that the response is required by law in that jurisdiction, affects users in that jurisdiction, and is consistent with internationally recognized standards of due process.
We narrowly interpret all information requests, and we only disclose Content in your account that is specifically responsive to a government warrant or where you have provided your explicit consent. In accordance with our user notice policy, we will notify you if we believe we are compelled to comply with a third party’s legal demand for your information, and we routinely push back on government orders to delay user notice that we view as overly broad. You can find more information in our current Transparency Report.
In addition, in rare cases, we may share your information as necessary to investigate or take action regarding illegal activities, suspected fraud, or potential threats against persons, property or the systems on which we operate the Service, or as otherwise necessary to comply with our legal obligations.
How can I manage my information stored in Wake?
Consistent with our first law of data protection—your data is yours—in most cases, you can manage your information simply by logging into your account and editing your information directly within the Wake service.
However, if you prefer, you can contact us at to ask us to provide access to, correct, update, or delete your personal information. Please note that we may ask you for proof of account ownership and/or identity before fulfilling your request. We will comply with such requests to the extent required by applicable law or the US-Swiss Privacy Shield and US-EU Privacy Shield.
A Note for our European Users about our Data Processing Grounds and Data Access Rights
The European Union's GDPR requires that we provide notice in a specific way to our European users about their privacy rights. We process Account Holder or End User personal information on one of three grounds, depending on the circumstances: (i) your affirmative consent, in which case you will have the right to withdraw consent at any time; (ii) contractual necessity; or (iii) our legitimate interest in providing the Service. In addition, we are required to list the data access right available to all users in a specific way.
How long does Wake store my information?
Wake's mission is to help you remember everything important in your dreams. In order to do that, we make the Content you store in Wake readily accessible to you, until you make the decision to delete it.
If you delete your Content and then sync, it will no longer be accessible to you or others who may access the Service. The Wake service’s back-up systems may retain residual copies of your deleted Content for up to one year due to the nature of those systems’ operations.
Wake provides you with features that allow you to communicate and collaborate with other users. Please note that deleting your copy of these communications (such as messages) won't delete copies existing in the accounts of people you were interacting with.
For users who are inactive for extended periods of time, we may close your account to satisfy our obligations under applicable law, and in accordance with our data retention policy. If that happens, we will try to notify you before taking any action.
What happens if I want to stop using Wake?
As described above, you can delete your Content at any time, and you can stop using the Wake service at any time. And as we promise in our third law of data protection, your data is portable. You can export your notes at any time, as explained here.
What happens if Wake closes my account?
If Wake deactivates your account due to a TOS violation, then you may contact us to request deletion of your Content, and we will evaluate such requests on a case by case basis, pursuant to our legal obligations.
Where does Wake store my information?
When you use Wake Software on your computing device, such as by using one of our downloadable applications, some of your data will be stored locally on that device.
When you sync your computing device with the Service, that data will be replicated on servers maintained in the United States. This means that if you store information in or submit data to the Wake website or Wake Software and sync such Wake Software with the Wake service, you acknowledge your personal information will be transmitted to, hosted, and accessed in the United States.
Which Wake company is my data controller?
If you live in the United States and Canada, your data controller is Wake (headquartered in Arizona).
How does Wake comply with data transfer rules?
If you are a resident of the European Economic Area (“EEA”) or Switzerland, please note that we use standard contractual clauses approved by the European Commission to transfer your personal Information from the EEA or Switzerland to the United States and other countries.
In addition, Wake Corporation follows compliance with the EU-US Privacy Shield Framework and the Swiss-US Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from EU member countries and Switzerland.
How can I contact Wake?
Account Holder means the person or entity who has contracted with Wake as either an individual Basic, or Premium user or as a Customer as defined in our Wake Business Agreement.
Collaboration Features means any of the Service’s features that allow you to share or collaborate on Content.
Content means the text, images, and other data you choose to input, upload, and store in Wake.
End User means the individual who uses an account on the Wake service.